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In Q1, the automotive industry started with double-digit growth in both production and sales. What expectations are there for Q2 under the shadow of tariffs? [SMM Special Topic]

iconApr 29, 2025 17:59
Source:SMM

In mid-April 2025, the Passenger Car Association (PCA) and the China Association of Automobile Manufacturers (CAAM) successively released data related to the automotive industry and passenger car market for Q1 2025. According to CAAM, a series of policies and measures to boost automobile consumption were extended and accelerated in Q1, leading to an improved consumer market, intensive product updates by enterprises, enhanced consumer confidence, and double-digit growth in production and sales. The automotive industry had a strong start to the year. SMM has compiled relevant data on the power battery and NEV markets for Q1 2025 for readers' reference.


Automotive Sector


CAAM: March Auto Production and Sales Both Increased, Q1 Auto Sales Reached 7.47 Million Units

In March, auto production and sales reached 3.006 million and 2.915 million units, respectively, up 42.9% and 37% MoM, and up 11.9% and 8.2% YoY, respectively.

From January to March, auto production and sales totaled 7.561 million and 7.47 million units, up 14.5% and 11.2% YoY, respectively, with production and sales growth rates narrowing by 1.7 and 1.9 percentage points compared to January-February.

CAAM: Q1 NEV Production and Sales Both Exceeded 3 Million Units, Up Over 47% YoY

In March, NEV production and sales reached 1.277 million and 1.237 million units, up 47.9% and 40.1% YoY, respectively, with NEV sales accounting for 42.4% of total new car sales.

From January to March, NEV production and sales totaled 3.182 million and 3.075 million units, up 50.4% and 47.1% YoY, respectively, with NEV sales accounting for 41.2% of total new car sales.

CAAM: March Auto Exports Increased Both MoM and YoY, Q1 Auto Exports Up 7.3% YoY

In March, auto exports reached 507,000 units, up 14.9% MoM and 1% YoY. From January to March, auto exports totaled 1.42 million units, up 7.3% YoY.

In March, NEV exports reached 158,000 units, up 20.1% MoM and 26.8% YoY. From January to March, NEV exports totaled 441,000 units, up 43.9% YoY.

The PCA also released data on the passenger car market for March 2025. According to PCA, retail sales in the passenger car market reached 1.94 million units in March, up 14.4% YoY and 40.2% MoM. Cumulative retail sales from January to March reached 5.127 million units, up 6.0% YoY. In recent years, domestic car market retail sales have shown a trend of being low in the early months and high later in the year. Retail sales in March 2025 were only slightly below the record high of 1.98 million units in March 2018, ranking among the highest in March historically. Driven by the national dual-new policies, the price war was relatively mild, and the state of cut-throat competition in the industry improved. The YoY retail growth rate in March 2025 was the highest in the past decade, reversing the trend of low March retail growth rates over the last 10 years.

In the NEV sector, retail sales in the NEV passenger car market reached 991,000 units in March, up 38.0% YoY and 45.0% MoM. From January to March, cumulative retail sales reached 2.42 million units, up 36.4% YoY.

In terms of exports, PCA noted that with the scale advantage of China's NEVs becoming evident and market expansion demands increasing, Chinese-made NEV brands are gaining more recognition overseas. Despite recent external disruptions, the export of self-developed plug-in hybrids to developing countries has grown rapidly, with a promising outlook. In March, NEV passenger car exports reached 143,000 units, up 6.4% YoY and 21.2% MoM. NEV exports accounted for 36.6% of passenger car exports, up 4.9 percentage points YoY. Among them, pure electric vehicles accounted for 62% of NEV exports (83% in the same period last year), while A00+A0-class pure electric vehicles, as a core focus, accounted for 33% of NEV exports (37% in the same period last year).

Regarding the passenger car market in March 2025, PCA commented that March 2025 had 21 working days, the same as March 2024. After the Chinese New Year holiday, various industries quickly resumed normal operations, leading to strong growth in production and sales in February, with March gradually entering a normal consumption period. The combined retail performance in February and March was excellent. On March 5, Premier Qiang Li delivered the Government Work Report at the Two Sessions, proposing an annual GDP growth target of around 5%. As one of the pillar industries of the country, the automotive sector is expected to see steady annual sales growth and supportive policies. The government, aiming to boost consumption, allocated 300 billion yuan in ultra-long-term special treasury bonds to support trade-in policies for consumer goods, providing strong support for the passenger car market throughout the year. Under the influence of national consumption-boosting policies, many provinces and cities introduced and gradually implemented corresponding policies. Coupled with the comprehensive launch of offline activities such as auto shows and increased subsidies from OEMs, the car market in March had a strong start. With the shift from pre-holiday internal combustion engine vehicle consumption to post-holiday NEV consumption, NEV penetration continued to rise, making NEVs the main driver of the spring passenger car market recovery.

PCA highlighted the following characteristics of the passenger car market in March 2025: 1. Passenger car wholesale and production in March reached record highs for the month. 2. Domestic retail sales of passenger cars achieved 1% positive growth in January-February 2025, with a net increase of 250,000 units YoY in March, resulting in a 6% "better-than-expected" start for January-March 2025. 3. While direct price wars were relatively mild in March, hidden discounts such as model upgrades and adjustments to car owner benefits were abundant. In March, 23 car models experienced price cuts, significantly fewer than the 51 models in March 2024. The promotional discount for traditional internal combustion engine vehicles gradually reached 22.1%, up 0.4 percentage points MoM. Luxury car discounts gradually reached a high of 26.1%, up 0.3 percentage points MoM. Discounts for joint-venture internal combustion engine vehicles gradually reached a high of 21.5%, up 0.3 percentage points MoM. 4. The wholesale market share of domestic passenger car brands reached 66% in March, while the domestic retail market share reached 63%, both up by approximately 7 percentage points YoY. 5. Automakers ramped up efforts in March, with manufacturer inventory increasing by 70,000 units, channel inventory increasing by 80,000 units, and the overall circulation system inventory increasing by 150,000 units, compared to an overall increase of 110,000 units in the same period last year. 6. The domestic retail penetration rate of NEVs rebounded to 51.1%, reflecting strong NEV growth driven by scrappage and renewal, trade-in policies, and NEV purchase tax exemptions. 7. From January to March 2025, exports of self-developed internal combustion engine passenger cars reached 630,000 units, down 9% YoY from 690,000 units in the same period last year. Exports of self-developed NEVs grew by 83%, with NEVs accounting for 35% of self-developed exports. Although exports to Russia declined in Q1, self-developed brands actively destocked, maintaining a market share of over 55% in Russia. Power Battery Sector


Q1 2025 Cumulative Sales of Power and Other Batteries Reached 285.8 GWh, Up 73.7% YoY

In March, China's sales of power and other batteries reached 115.4 GWh,

up 28.3% MoM and 64.9% YoY. Among them, power battery sales reached 87.5 GWh, accounting for 75.8% of total sales, up 30.7% MoM and 46.9% YoY. Sales of other batteries reached 28.0 GWh, accounting for 24.2% of total sales, up 21.0% MoM and 166.8% YoY. From January to March, cumulative sales of power and other batteries in China reached 285.8 GWh,

up 73.7% YoY. Among them, cumulative sales of power batteries reached 217.3 GWh, accounting for 76.0% of total sales, up 51.3% YoY. Cumulative sales of other batteries reached 68.5 GWh, accounting for 24.0% of total sales, up 228.6% YoY. Q1 2025 Power Battery Installations in China Reached 130.2 GWh, Up 52.8% YoY

In March, power battery installations in China reached 56.6 GWh,

up 62.3% MoM and 61.8% YoY. Among them, ternary battery installations reached 10.0 GWh, accounting for 17.7% of total installations, up 55.2% MoM but down 11.6% YoY. LFP battery installations reached 46.6 GWh, accounting for 82.3% of total installations, up 63.9% MoM and 97.0% YoY. From January to March, cumulative power battery installations in China reached 130.2 GWh,

up 52.8% YoY. Among them, cumulative ternary battery installations reached 25.0 GWh, accounting for 19.2% of total installations, down 19.0% YoY. Cumulative LFP battery installations reached 105.2 GWh, accounting for 80.8% of total installations, up 93.6% YoY. Charging Pile Sector


According to the China Electric Vehicle Charging Infrastructure Promotion Alliance, as of the end of March 2025, the cumulative ownership of charging infrastructure nationwide reached 13.749 million units, up 47.6% YoY. Among them, public charging piles accounted for 3.9 million units, including 1.785 million DC charging piles and 2.114 million AC charging piles. Vehicle-mounted charging piles accounted for 9.849 million units.

From the end of 2024 to March 2025, a total of 321,000 public charging piles were added nationwide, compared to 183,000 units added in the same period last year, representing a YoY increase of 75.3%. The growth trend in public charging pile construction observed in 2024 continued into Q1 2025. Based on local government plans and policies already introduced,

the incremental volume and growth rate of public charging piles in 2025 are expected to significantly exceed those of 2024. Leap Motor Took the Lead in New Energy Vehicle Deliveries in March, BYD Sales Slightly Exceeded Expectations


According to data compiled by CLS, the performance of several emerging automakers in March is as follows:

As shown in the chart, Leap Motor surged in March, delivering 37,095 units, surpassing Li Auto and XPeng Motors to rank first, up 154.65% YoY. From January to March, Leap Motor delivered a total of 87,552 units, up 162.05% YoY.

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Li Auto delivered 36,674 units in March, up 26.53% YoY. From January to March, cumulative deliveries reached 92,864 units, up 15.50% YoY, meeting its Q1 delivery guidance. Li Auto also announced that its L series is expected to reach the milestone of 1 million cumulative deliveries soon. Notably, on the evening of April 26, Li Auto announced that cumulative deliveries of its L6 model exceeded 250,000 units, taking less than 20 days to increase from 240,000 to 250,000 units. As the smallest and most affordable model in the Li Auto family, the L6 has consistently performed well. After its launch in April 2024, the L6 achieved cumulative deliveries of over 100,000 units within five months by September 19, setting a record for the fastest delivery among emerging automakers.

XPeng Motors, after leading the delivery rankings for two consecutive months, was surpassed by Li Auto and Leap Motor in March, delivering 33,205 units, up 267.88% YoY. For five consecutive months, XPeng Motors' monthly deliveries exceeded 30,000 units. From January to March, cumulative deliveries reached 94,008 units, up 330.81% YoY, exceeding the upper limit of its Q1 delivery guidance.

NIO delivered 15,039 units in March, up 26.74% YoY. From January to March, NIO delivered a total of 42,094 units, also meeting its Q1 delivery guidance.

BYD, as the leading domestic EV manufacturer, sold 377,400 NEV units in March, up 17% MoM. Its cumulative sales for the year reached 1.0008 million units, up 59.81% YoY. Citi commented that BYD's March auto sales slightly exceeded market expectations. Citi analyst Jeff Chung stated in a report that BYD's net profit per vehicle in Q1 is expected to exceed 9,000 yuan. After deducting potential provisions of approximately 500 million yuan, the net profit is projected to be at least 8.5 billion yuan, higher than the previous forecast of 8 billion yuan. Total sales in Q2 are expected to range between 1.25 million and 1.35 million units, with net profit per vehicle remaining above 9,000 yuan.

Xiaomi Auto, previously embroiled in public controversy, also released its delivery data on April 1. In March, Xiaomi Auto delivered 29,000 units in a single month. Xiaomi Auto stated that its capacity expansion is progressing smoothly and it is confident in achieving the annual delivery target of 350,000 units.

CAAM commented that since the beginning of this year, China's economy has generally maintained expansion, with both production and demand accelerating. In Q1, a series of policies to boost auto consumption were extended and accelerated, leading to an improved consumer market, frequent product updates, enhanced consumer confidence, and double-digit growth in production and sales. The auto industry started the year on a positive note. Specifically, passenger vehicles continued their strong performance, while the commercial vehicle market showed signs of recovery. NEV production and sales continued to grow rapidly, providing strong support. Vehicle exports maintained steady growth, with NEV exports showing particularly significant growth. Chinese brands continued to rise, maintaining a high share of sales.

Looking ahead to April, the China Passenger Car Association (CPCA) stated, April 2025 has 22 working days, the same as April last year, which is conducive to stable growth in auto production and sales. The price war in the spring of 2024 led to a severe market downturn from February to March. With the implementation of the 2024 scrappage and renewal policy on April 24, the auto market gradually recovered after April last year, and this April still benefits from a low base effect.

Additionally, the CPCA noted that the five-day "May Day" holiday this year is a great opportunity for road trips, with self-driving tours remaining popular in recent years. The experience of self-driving tours is further enhanced by advanced driver-assistance systems. Recent new products have improved cost-performance by adding features without increasing prices, which will also boost demand for new purchases and replacements among travel consumers.

Due to drastic changes in the external environment and unexpected widespread tariff hikes, consumer sentiment has been somewhat affected. However, the country has long had a policy orientation to promote domestic demand, so the trend of development being driven by both domestic and external demand is becoming increasingly evident. The effect of stabilizing domestic demand in the passenger vehicle market will continue to be seen.

Looking ahead to Q2, CAAM stated that the combined effects of relevant policies will continue to be released. The Shanghai Auto Show will kick off a cycle of intensive new product launches, and promotional activities in various regions are in full swing, which will help further unleash consumption potential and sustain market growth. However, it is also important to recognize that the current external environment is complex and volatile, with increasing operational pressures on enterprises. The industry as a whole still faces significant challenges. It is crucial to thoroughly implement the national strategy to expand domestic demand, closely monitor changes in the external environment, effectively address negative impacts on exports, and support stable industry growth.


Trump's Auto Tariffs "Unpredictable": Latest Developments Seek Ways to Mitigate Tariff Impact?

According to The Wall Street Journal, sources revealed that Trump is expected to take measures to mitigate the impact of his auto tariffs, preventing tariffs on foreign-made cars from being added to other tariffs he has already imposed, and relaxing some tariffs on foreign parts used in cars manufactured in the US. This decision would mean that automakers paying Trump's auto tariffs would not be subject to other tariffs such as those on steel and aluminum (as reported by the Financial Times last week). The Trump administration will also revise tariffs on foreign auto parts—originally set to take effect on May 3 at a rate of 25%. After the adjustment, the maximum rebate in the first year will be 3.75% of the value of domestically produced cars, decreasing to 2.5% in the second year, and then eliminated. This policy is retroactive, and already paid tariffs on steel and aluminum can be refunded.

US automakers said earlier on Monday that they expect Trump to announce auto tariff relief before his visit to Michigan, home to Detroit's Big Three automakers and over 1,000 major auto suppliers. Trump will hold a rally in Michigan to mark his 100th day in office.

It is worth noting that last week, as the deadline for auto parts tariffs approached, six major auto industry organizations representing US auto dealers, suppliers, and nearly all major automakers sent a rare joint letter to the US Treasury Secretary, Commerce Secretary, and US Trade Representative, urging the federal government not to impose additional tariffs on imported auto parts. The letter stated that imposing tariffs on auto parts would disrupt the global auto supply chain, trigger a chain reaction, lead to higher car prices, lower sales, and make auto after-sales service and repairs more expensive and unpredictable.

The White House also confirmed last Wednesday that Trump is considering exempting automakers from some of the harshest tariffs. Additionally, media reports indicated that Trump intends to exempt some tariffs on auto parts, including those on imported steel and aluminum products.

For queries, please contact Lemon Zhao at lemonzhao@smm.cn

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